//Expanding Your Sphere of Influence Through Outward-Focused Business Networking

Expanding Your Sphere of Influence Through Outward-Focused Business Networking

You can effectively grow your Reno business network by meeting others and focusing on how you can help them build their business. Steven R. Covey wrote, “Leadership is affirming people’s worth and potential so clearly that they are inspired to see it in themselves.” When people think of the term leadership, they often think of leadership positions such as political or executive offices and the trappings of wealth and power that ostensibly accompany it. The term leadership, however, is much broader and far more accessible. You can exercise leadership in any business capacity. Covey’s quote succinctly suggests that one facet of leadership is inspiring and elevating others. Such leadership is inherently outward rather than inward thinking—your mindset should focus on “what can I do for him and her” rather than “what can he or she do for me?”

The sphere of influence is a well-known, oft-used, and oft-abused business buzz-word. The sphere of influence business model focuses on generating business from your social network—the group of people with whom you see and interact with on a regular basis. A properly cultivated sphere of influence can not only be a great vehicle for growing a small business but a source of great happiness and personal satisfaction. How to grow this sphere, however, is a great source of trepidation for many. Business networking events provide a safe environment to expand that sphere of influence in an environment where new connections are not just welcome, they are encouraged.

In maximizing the usefulness of Reno business networking events, Covey’s quote on leadership suggests a path for building your sphere of influence that is genuinely pleasant. Few enjoy it when someone makes a connection and immediately bombards the unlucky recipient with high-pressure sales pitches, social media product pitches, and relentless marketing. Nobody likes that guy; don’t be that guy (or girl). In business, the old saying “people don’t care how much you know until they know how much you care” offers great wisdom.

Rather, use business networking events as an opportunity to primarily listen. Rather than attending with the attitude, “what can this person do for me?”, ask “how can I help this person?” If you do so with sincerity and authenticity, the quality of your contacts at business networking events will vastly improve. Ironically, you will find that focusing on how you can help others will almost certainly lead to increased business for you.

There are a variety of Reno networking events where you can build such connections. LeTip of Reno is hosting a business networking event on Wednesdays, March 13, 2019 at 5:30 P.M. at the Depot Craft Brewery Distillery in Reno (325 E 4th St, Reno, NV 89512). This Reno networking event is a great opportunity to build your sphere of influence, make new friends, and learn about some fantastic business. If you come with a great attitude and a desire to help lift others, you will find it to be a rewarding experience. As is pithily stated in an old proverb, “Thee lift me and I’ll lift thee, and we’ll ascend together.” Come join us!

Ken Lund | REAL ESTATE RESIDENTIAL